EdgeTech+ 2026

Nov 18 (Wed)
15:15
– 15:55
Seminar Room (Room E)

When AI Disrupts the Person-Month Business Model, What Will Software Companies Sell? — Exploring New Business Models for Continuous Software Value Delivery —

JASA Special Seminar

[Abstract]
AI-driven development is challenging traditional person-month billing models. This session presents JASA committee discussions on AI-agent-based development teams, workforce transformation, and value-based pricing incorporating intellectual property and quality assurance, along with a path toward sustainable software businesses.

[Profile]
After graduating from Yokohama National University and working for a manufacturer, Hiroyuki Watanabe began supporting the adoption of object-oriented technologies in embedded systems in 1996. He has provided consulting and training across factory automation, automotive, and consumer electronics industries. He founded eXmotion Co., Ltd. in 2008 and has contributed to the advancement of Japan's embedded software industry through JASA's modeling initiatives. As Vice Chairman of JASA, he is currently leading the transformation of the embedded software industry toward AI-driven development and the SDx era.

Profile

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Hiroyuki Watanabe

Japan Embedded Systems Technology Association (JASA) Committee on Continuous Software Value Delivery Chair